Gig economy delivery services versus professional service companies: consumers' perceptions of food-delivery services

Abstract

Gig economy delivery services such as food delivery are common in many cities. The business models for these services rely on self-employment. Studies suggest that this model can negatively affect service quality and client satisfaction. This study proposes that food-delivery services in the gig economy will show worse results compared to traditional professional service companies regarding service quality and client satisfaction. To test this proposition, a thematic analysis of approximately 3000 consumer reviews was conducted. The results do not support the premise that consumers’ perceptions of services in the gig economy are worse.