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https://accedacris.ulpgc.es/jspui/handle/10553/75820
| Title: | The effects of digital media on destinations loyalty: DMO's marketing strategies | Authors: | Almeida Santana, Arminda Moreno Gil, Sergio |
UNESCO Clasification: | 531290 Economía sectorial: turismo | Keywords: | Marketing turístico Destinos turísticos Redes sociales |
Issue Date: | 2016 | Conference: | TuriTec: Congreso Nacional Turismo y Tecnologías de la Información y las Comunicaciones (11. 2016. Málaga). | URI: | https://accedacris.ulpgc.es/handle/10553/75820 | Source: | Turitec 2016: XI Congreso Internacional de Turismo y Tecnologías de la Información y la Comunicación / coord. por Andrés Luis Aguayo Maldonado, Alfonso Cerezo Medina, Antonio Jesús Guevara Plaza, 2016, ISBN 978-84-617-5596-7, págs. 12-28 |
| Appears in Collections: | Actas de congresos |
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