Analysis based on the industry of Grupo Modelo the giant beer company

Título:	Analysis based on the industry of Grupo Modelo the giant beer company
Autores/as:	Vargas-Hernández, José G. Jiménez-Solís, Claudia Azucena
Clasificación UNESCO:	5311 Organización y dirección de empresas
Palabras clave:	Industry Competitive advantage Strategy Market
Fecha de publicación:	2019
Publicación seriada:	Emprendimiento y negocios internacionales
Resumen:	The objective of this research is to determine from the point of view of strategic management the causes that Grupo Modelo is losing part of its market share in Mexico. In this sense, the question that triggered the writing of this article was: What are the causes of Grupo Modelo is losing part of its market share in Mexico? The hypothesis is that the strategies implemented by Grupo Modelo are not adequate for the industry in which it operates.
URI:	https://accedacris.ulpgc.es/handle/10553/70527
ISSN:	2530-5603
DOI:	10.20420/eni.2019.281
Fuente:	Emprendimiento y negocios internacionales [ISSN 2530-5603], v. 4 (1), p. 43-48
Colección:	Artículos

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