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Title: Analysis based on the industry of Grupo Modelo the giant beer company
Authors: Vargas-Hernández, José G.
Jiménez-Solís, Claudia Azucena
UNESCO Clasification: 5311 Organización y dirección de empresas
Keywords: Industry
Competitive advantage
Issue Date: 2019
Journal: Emprendimiento y negocios internacionales 
Abstract: The objective of this research is to determine from the point of view of strategic management the causes that Grupo Modelo is losing part of its market share in Mexico. In this sense, the question that triggered the writing of this article was: What are the causes of Grupo Modelo is losing part of its market share in Mexico? The hypothesis is that the strategies implemented by Grupo Modelo are not adequate for the industry in which it operates.
ISSN: 2530-5603
DOI: 10.20420/eni.2019.281
Source: Emprendimiento y negocios internacionales [ISSN 2530-5603], v. 4 (1), p. 43-48
Appears in Collections:Artículos
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