Identificador persistente para citar o vincular este elemento:
http://hdl.handle.net/10553/70527
| Campo DC | Valor | idioma |
|---|---|---|
| dc.contributor.author | Vargas-Hernández, José G. | en_US |
| dc.contributor.author | Jiménez-Solís, Claudia Azucena | en_US |
| dc.date.accessioned | 2020-02-26T18:52:53Z | - |
| dc.date.available | 2020-02-26T18:52:53Z | - |
| dc.date.issued | 2019 | en_US |
| dc.identifier.issn | 2530-5603 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10553/70527 | - |
| dc.description.abstract | The objective of this research is to determine from the point of view of strategic management the causes that Grupo Modelo is losing part of its market share in Mexico. In this sense, the question that triggered the writing of this article was: What are the causes of Grupo Modelo is losing part of its market share in Mexico? The hypothesis is that the strategies implemented by Grupo Modelo are not adequate for the industry in which it operates. | en_US |
| dc.language | eng | en_US |
| dc.relation.ispartof | Emprendimiento y negocios internacionales | en_US |
| dc.source | Emprendimiento y negocios internacionales [ISSN 2530-5603], v. 4 (1), p. 43-48 | en_US |
| dc.subject | 5311 Organización y dirección de empresas | en_US |
| dc.subject.other | Industry | en_US |
| dc.subject.other | Competitive advantage | en_US |
| dc.subject.other | Strategy | en_US |
| dc.subject.other | Market | en_US |
| dc.title | Analysis based on the industry of Grupo Modelo the giant beer company | en_US |
| dc.type | info:eu-repo/semantics/article | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | 10.20420/eni.2019.281 | en_US |
| dc.identifier.issue | 1 | - |
| dc.relation.volume | 4 | - |
| dc.investigacion | Ciencias Sociales y Jurídicas | en_US |
| dc.type2 | Artículo | en_US |
| dc.description.notas | JEL classification: L11, L13, L20 | en_US |
| dc.utils.revision | Sí | en_US |
| dc.identifier.ulpgc | Sí | es |
| item.grantfulltext | open | - |
| item.fulltext | Con texto completo | - |
| Colección: | Artículos | |
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