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Title: Las estrategias publicitarias y comerciales de las empresas de gas y electricidad en Francia y España (1890-1918)
Other Titles: Advertising and Commercial Strategies of Gas and Electricity Companies in France and Spain (1890–1918)
Authors: Fernández-Paradas, Antonio Rafael
Moyano Jiménez, Florentino
Rodríguez-Martín, Nuria
UNESCO Clasification: 5401 Geografía económica
5402 Geografía histórica
531101 Publicidad
Keywords: Gas
Publicidad, et al
Issue Date: 2024
Project: El gas en la Europa Latina: una perspectiva comparativa y global (1818-1945)» PID2020-112844GB-I00
Journal: Vegueta: Anuario de la Facultad de Geografía e Historia 
Abstract: This article explores the competition between gas and electricity companies in Spain and France from 1890 to 1918 for consumer market dominance, examining the various advertising and commercial strategies employed by companies in both sectors. In addition to assessing the development and evolution of the production and consumption of these two forms of energy in each country, the study analyzes a representative sample of promotional materials (posters, print advertisements, brochures, catalogues, etc.) that marketed a range of appliances and consumer goods powered by either gas or electricity.
ISSN: 2341-1112
DOI: 10.51349/veg.2024.1.05
Source: Vegueta: Anuario de la Facultad de Geografía e Historia [ISSN 1133-598X, eISSN 2341-1112], v.24, nº 1, p. 97-128, (Enero 2024)
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