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Title: | Las estrategias publicitarias y comerciales de las empresas de gas y electricidad en Francia y España (1890-1918) | Other Titles: | Advertising and Commercial Strategies of Gas and Electricity Companies in France and Spain (1890–1918) | Authors: | Fernández-Paradas, Antonio Rafael Moyano Jiménez, Florentino Rodríguez-Martín, Nuria |
UNESCO Clasification: | 5401 Geografía económica 5402 Geografía histórica 531101 Publicidad |
Keywords: | Gas Electricidad Produción Consumo Publicidad, et al |
Issue Date: | 2024 | Project: | El gas en la Europa Latina: una perspectiva comparativa y global (1818-1945)» PID2020-112844GB-I00 | Journal: | Vegueta: Anuario de la Facultad de Geografía e Historia | Abstract: | This article explores the competition between gas and electricity companies in Spain and France from 1890 to 1918 for consumer market dominance, examining the various advertising and commercial strategies employed by companies in both sectors. In addition to assessing the development and evolution of the production and consumption of these two forms of energy in each country, the study analyzes a representative sample of promotional materials (posters, print advertisements, brochures, catalogues, etc.) that marketed a range of appliances and consumer goods powered by either gas or electricity. | URI: | http://hdl.handle.net/10553/129016 | ISSN: | 2341-1112 | DOI: | 10.51349/veg.2024.1.05 | Source: | Vegueta: Anuario de la Facultad de Geografía e Historia [ISSN 1133-598X, eISSN 2341-1112], v.24, nº 1, p. 97-128, (Enero 2024) |
Appears in Collections: | Artículos |
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