Please use this identifier to cite or link to this item:
http://hdl.handle.net/10553/135090
| Title: | El uso del marketing social en la donación de sangre: los estudiantes universitarios como donantes actuales | Authors: | Robaina Calderín, Lorena Guerra Montenegro, Juan A. Martín Santana, Josefa D. |
UNESCO Clasification: | 531105 Marketing (comercialización) 531207 Sanidad |
Issue Date: | 2019 | Project: | Proyecto ORCETRASA | Conference: | XI International Congress on Teaching Cases Related to Public and Nonprofit Marketing | URI: | http://hdl.handle.net/10553/135090 |
| Appears in Collections: | Actas de congresos |
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