Please use this identifier to cite or link to this item:
http://hdl.handle.net/10553/135090
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Robaina Calderín, Lorena | en_US |
| dc.contributor.author | Guerra Montenegro, Juan A. | en_US |
| dc.contributor.author | Martín Santana, Josefa D. | en_US |
| dc.date.accessioned | 2024-12-19T18:09:43Z | - |
| dc.date.available | 2024-12-19T18:09:43Z | - |
| dc.date.issued | 2019 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10553/135090 | - |
| dc.language | spa | en_US |
| dc.relation | Proyecto ORCETRASA | en_US |
| dc.subject | 531105 Marketing (comercialización) | en_US |
| dc.subject | 531207 Sanidad | en_US |
| dc.title | El uso del marketing social en la donación de sangre: los estudiantes universitarios como donantes actuales | en_US |
| dc.type | info:eu-repo/semantics/conferenceObject | en_US |
| dc.type | Conference Object | en_US |
| dc.relation.conference | XI International Congress on Teaching Cases Related to Public and Nonprofit Marketing | en_US |
| dc.investigacion | Ciencias Sociales y Jurídicas | en_US |
| dc.type2 | Actas de congresos | en_US |
| dc.utils.revision | Sí | en_US |
| dc.identifier.ulpgc | Sí | en_US |
| dc.contributor.buulpgc | BU-ECO | en_US |
| dc.contributor.buulpgc | BU-ECO | en_US |
| dc.contributor.buulpgc | BU-ECO | en_US |
| dc.contributor.buulpgc | BU-ECO | en_US |
| item.grantfulltext | none | - |
| item.fulltext | Sin texto completo | - |
| crisitem.event.eventsstartdate | 13-12-2019 | - |
| crisitem.event.eventsenddate | 13-12-2019 | - |
| Appears in Collections: | Actas de congresos | |
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