Learning from Canary Islands tourism entrepreneurship

Abstract

The Canary Islands have a long-standing role in European tourism history. As a leading mass destination in Spain, they receive more than 14 million tourists annually. Focusing on this region, multiple cases are explored as a collaborative learning tool. The consideration of such cases can stimulate discussion, closely examine issues, and encourage consensual decisions. Taken together, the cases assist in providing information about local business realities; they help entrepreneurs know more about regional business challenges and remain up to date with new developments. By focusing on cases, professionals and entrepreneurs can be mutually supportive in the teaching-learning process and in shaping change. Multiple stakeholders can learn to identify problems, evaluate situations, and make decisions using examples from other entrepreneurs.