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Title: Learning from Canary Islands tourism entrepreneurship
Authors: Aguiar Quintana, Juana Teresa 
Batista Canino, Rosa María 
UNESCO Clasification: 5311 Organización y dirección de empresas
531290 Economía sectorial: turismo
Keywords: Turismo
Issue Date: 2019
Publisher: Emerald 
Abstract: The Canary Islands have a long-standing role in European tourism history. As a leading mass destination in Spain, they receive more than 14 million tourists annually. Focusing on this region, multiple cases are explored as a collaborative learning tool. The consideration of such cases can stimulate discussion, closely examine issues, and encourage consensual decisions. Taken together, the cases assist in providing information about local business realities; they help entrepreneurs know more about regional business challenges and remain up to date with new developments. By focusing on cases, professionals and entrepreneurs can be mutually supportive in the teaching-learning process and in shaping change. Multiple stakeholders can learn to identify problems, evaluate situations, and make decisions using examples from other entrepreneurs.
ISBN: 978-1-78769-810-9
ISSN: 2042-1443
DOI: 10.1108/S2042-144320190000011020
Source: Delivering Tourism Intelligence: from analysis to action / edited by Philip L. Pearce, Hera Oktadiana , ISBN: 9781787698109, p. 219-231
Appears in Collections:Capítulo de libro
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