Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/77192
Título: Native advertising: ethical aspects of kid influencers on Youtube
Autores/as: Martín Santana, Josefa Delia 
Gorshkova, N
Robaina Calderín, Lorena Del Pino 
Clasificación UNESCO: 3325 Tecnología de las telecomunicaciones
6308 Comunicaciones sociales
Palabras clave: Yotube
Niños
Fecha de publicación: 2020
Editor/a: Universidad de La Rioja
Publicación seriada: Paradigm Shifts in ICT Ethics: Proceedings of the ETHICOMP* 2020
Conferencia: ETHICOMP* 2020
Resumen: Technological advances and cheaper prices in technology have made it easier for different people to have access to the digital world. This situation has provided advertisers with great opportunities, in addition to the creation of new online channels and formats. However, the quick growth of promotional content on the internet has significantly increased advertising saturation, diminishing the effectiveness of advertisements. This problem is further aggravated by the use of invasive formats (eg pop-ups). As a response to this issue, new advertising formats have been created, such as native advertising, which seek to improve users’ browsing experience. Broadly speaking, native advertising encompasses advertising contents adapted to the environment of media and their themes (Fuente, 2018; Harms, Bijmolt and Hoekstra, 2017).
URI: http://hdl.handle.net/10553/77192
ISBN: 978-84-09-20272-0
Fuente: Proceedings of the ETHICOMP* 2020 / Jorge Pelegrín Borondo (dir. congr.), Mario Arias Oliva (dir. congr.), Kiyoshi Murata (dir. congr.), Ana María Lara Palma (dir. congr.)
Colección:Ponencias
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