Identificador persistente para citar o vincular este elemento:
http://hdl.handle.net/10553/77192
Campo DC | Valor | idioma |
---|---|---|
dc.contributor.author | Martín Santana, Josefa Delia | en_US |
dc.contributor.author | Gorshkova, N | en_US |
dc.contributor.author | Robaina Calderín, Lorena Del Pino | en_US |
dc.date.accessioned | 2021-01-15T13:37:30Z | - |
dc.date.available | 2021-01-15T13:37:30Z | - |
dc.date.issued | 2020 | en_US |
dc.identifier.isbn | 978-84-09-20272-0 | en_US |
dc.identifier.uri | http://hdl.handle.net/10553/77192 | - |
dc.description.abstract | Technological advances and cheaper prices in technology have made it easier for different people to have access to the digital world. This situation has provided advertisers with great opportunities, in addition to the creation of new online channels and formats. However, the quick growth of promotional content on the internet has significantly increased advertising saturation, diminishing the effectiveness of advertisements. This problem is further aggravated by the use of invasive formats (eg pop-ups). As a response to this issue, new advertising formats have been created, such as native advertising, which seek to improve users’ browsing experience. Broadly speaking, native advertising encompasses advertising contents adapted to the environment of media and their themes (Fuente, 2018; Harms, Bijmolt and Hoekstra, 2017). | en_US |
dc.language | eng | en_US |
dc.publisher | Universidad de La Rioja | en_US |
dc.relation.ispartof | Paradigm Shifts in ICT Ethics: Proceedings of the ETHICOMP* 2020 | en_US |
dc.source | Proceedings of the ETHICOMP* 2020 / Jorge Pelegrín Borondo (dir. congr.), Mario Arias Oliva (dir. congr.), Kiyoshi Murata (dir. congr.), Ana María Lara Palma (dir. congr.) | en_US |
dc.subject | 3325 Tecnología de las telecomunicaciones | en_US |
dc.subject | 6308 Comunicaciones sociales | en_US |
dc.subject.other | Yotube | en_US |
dc.subject.other | Niños | en_US |
dc.title | Native advertising: ethical aspects of kid influencers on Youtube | en_US |
dc.type | info:eu-repo/semantics/lecture | en_US |
dc.type | Lecture | en_US |
dc.relation.conference | ETHICOMP* 2020 | en_US |
dc.description.lastpage | 171 | en_US |
dc.description.firstpage | 169 | en_US |
dc.investigacion | Ciencias Sociales y Jurídicas | en_US |
dc.type2 | Ponencia | en_US |
dc.utils.revision | Sí | en_US |
dc.date.coverdate | 2020 | en_US |
dc.identifier.ulpgc | Sí | en_US |
dc.contributor.buulpgc | BU-ECO | en_US |
item.grantfulltext | open | - |
item.fulltext | Con texto completo | - |
crisitem.author.dept | GIR IUCES: Dirección de Marketing, RSC y empresa familiar | - |
crisitem.author.dept | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
crisitem.author.dept | Departamento de Economía y Dirección de Empresas | - |
crisitem.author.dept | GIR IUCES: Dirección de Marketing, RSC y empresa familiar | - |
crisitem.author.dept | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
crisitem.author.orcid | 0000-0002-7078-0271 | - |
crisitem.author.orcid | 0000-0001-7041-7336 | - |
crisitem.author.parentorg | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
crisitem.author.parentorg | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
crisitem.author.fullName | Martín Santana, Josefa Delia | - |
crisitem.author.fullName | Robaina Calderín,Lorena Del Pino | - |
Colección: | Ponencias |
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