Breastfeeding mothers: typologies and profiles

Abstract

The author conducted an empirical study with the goal of demonstrating that there are different types of breastfeeding nursing mothers depending on their knowledge, attitudes and behaviours. In addition results showed that each type of mother fits a different emotional profile, moreover each type of mother fits a different socio-demographic profile. This research leads to recommendations that may improve breastfeeding campaigns, for instances, it has been shown that there are four different segments of mothers that should receive not only different emotional treatments but also different knowledge about health and breastfeeding.