Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/75885
Título: Breastfeeding mothers: typologies and profiles
Autores/as: Díaz Meneses, Gonzalo 
Clasificación UNESCO: 531105 Marketing (comercialización)
Palabras clave: Low-Income
Bottle-Feed
Intention
Health
Patterns, et al.
Fecha de publicación: 2010
Publicación seriada: Regulation And Best Practices In Public And Nonprofit Marketing
Conferencia: 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) 
Resumen: The author conducted an empirical study with the goal of demonstrating that there are different types of breastfeeding nursing mothers depending on their knowledge, attitudes and behaviours. In addition results showed that each type of mother fits a different emotional profile, moreover each type of mother fits a different socio-demographic profile. This research leads to recommendations that may improve breastfeeding campaigns, for instances, it has been shown that there are four different segments of mothers that should receive not only different emotional treatments but also different knowledge about health and breastfeeding.
URI: http://hdl.handle.net/10553/75885
Fuente: Regulation And Best Practices In Public And Nonprofit Marketing, p. 98-111, (2010)
Colección:Actas de congresos
miniatura
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