Please use this identifier to cite or link to this item:
http://hdl.handle.net/10553/75885
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Díaz Meneses, Gonzalo | en_US |
| dc.date.accessioned | 2020-11-24T11:57:29Z | - |
| dc.date.available | 2020-11-24T11:57:29Z | - |
| dc.date.issued | 2010 | en_US |
| dc.identifier.other | WoS | - |
| dc.identifier.uri | http://hdl.handle.net/10553/75885 | - |
| dc.description.abstract | The author conducted an empirical study with the goal of demonstrating that there are different types of breastfeeding nursing mothers depending on their knowledge, attitudes and behaviours. In addition results showed that each type of mother fits a different emotional profile, moreover each type of mother fits a different socio-demographic profile. This research leads to recommendations that may improve breastfeeding campaigns, for instances, it has been shown that there are four different segments of mothers that should receive not only different emotional treatments but also different knowledge about health and breastfeeding. | en_US |
| dc.language | eng | en_US |
| dc.relation.ispartof | Regulation And Best Practices In Public And Nonprofit Marketing | en_US |
| dc.source | Regulation And Best Practices In Public And Nonprofit Marketing, p. 98-111, (2010) | en_US |
| dc.subject | 531105 Marketing (comercialización) | en_US |
| dc.subject.other | Low-Income | en_US |
| dc.subject.other | Bottle-Feed | en_US |
| dc.subject.other | Intention | en_US |
| dc.subject.other | Health | en_US |
| dc.subject.other | Patterns | en_US |
| dc.subject.other | Initiation | en_US |
| dc.subject.other | Model | en_US |
| dc.subject.other | Information | en_US |
| dc.subject.other | Perceptions | en_US |
| dc.subject.other | Attitudes | en_US |
| dc.subject.other | Social Marketing | en_US |
| dc.subject.other | Breastfeeding | en_US |
| dc.subject.other | Emotion | en_US |
| dc.subject.other | Segmentation | en_US |
| dc.title | Breastfeeding mothers: typologies and profiles | en_US |
| dc.type | info:eu-repo/semantics/conferenceObject | en_US |
| dc.type | ConferenceObject | en_US |
| dc.relation.conference | 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) | en_US |
| dc.identifier.isi | 000411484200010 | - |
| dc.description.lastpage | 111 | en_US |
| dc.description.firstpage | 98 | en_US |
| dc.investigacion | Ciencias Sociales y Jurídicas | en_US |
| dc.type2 | Actas de congresos | en_US |
| dc.contributor.daisngid | 1487958 | - |
| dc.description.numberofpages | 14 | en_US |
| dc.identifier.eisbn | 978-973-709-514-5 | - |
| dc.utils.revision | Sí | en_US |
| dc.contributor.wosstandard | WOS:Meneses, GD | - |
| dc.date.coverdate | 2010 | en_US |
| dc.identifier.conferenceid | events121064 | - |
| dc.identifier.ulpgc | Sí | en_US |
| dc.contributor.buulpgc | BU-ECO | en_US |
| item.grantfulltext | open | - |
| item.fulltext | Con texto completo | - |
| crisitem.author.dept | GIR IUCES: Dirección de Marketing, RSC y empresa familiar | - |
| crisitem.author.dept | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
| crisitem.author.dept | Departamento de Economía y Dirección de Empresas | - |
| crisitem.author.orcid | 0000-0001-6260-385X | - |
| crisitem.author.parentorg | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
| crisitem.author.fullName | Díaz Meneses, Gonzalo | - |
| crisitem.event.eventsstartdate | 10-06-2010 | - |
| crisitem.event.eventsenddate | 11-06-2010 | - |
| Appears in Collections: | Actas de congresos | |
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