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Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/75885
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dc.contributor.authorDíaz Meneses, Gonzaloen_US
dc.date.accessioned2020-11-24T11:57:29Z-
dc.date.available2020-11-24T11:57:29Z-
dc.date.issued2010en_US
dc.identifier.otherWoS-
dc.identifier.urihttp://hdl.handle.net/10553/75885-
dc.description.abstractThe author conducted an empirical study with the goal of demonstrating that there are different types of breastfeeding nursing mothers depending on their knowledge, attitudes and behaviours. In addition results showed that each type of mother fits a different emotional profile, moreover each type of mother fits a different socio-demographic profile. This research leads to recommendations that may improve breastfeeding campaigns, for instances, it has been shown that there are four different segments of mothers that should receive not only different emotional treatments but also different knowledge about health and breastfeeding.en_US
dc.languageengen_US
dc.relation.ispartofRegulation And Best Practices In Public And Nonprofit Marketingen_US
dc.sourceRegulation And Best Practices In Public And Nonprofit Marketing, p. 98-111, (2010)en_US
dc.subject531105 Marketing (comercialización)en_US
dc.subject.otherLow-Incomeen_US
dc.subject.otherBottle-Feeden_US
dc.subject.otherIntentionen_US
dc.subject.otherHealthen_US
dc.subject.otherPatternsen_US
dc.subject.otherInitiationen_US
dc.subject.otherModelen_US
dc.subject.otherInformationen_US
dc.subject.otherPerceptionsen_US
dc.subject.otherAttitudesen_US
dc.subject.otherSocial Marketingen_US
dc.subject.otherBreastfeedingen_US
dc.subject.otherEmotionen_US
dc.subject.otherSegmentationen_US
dc.titleBreastfeeding mothers: typologies and profilesen_US
dc.typeinfo:eu-repo/semantics/conferenceObjecten_US
dc.typeConferenceObjecten_US
dc.relation.conference9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM)en_US
dc.identifier.isi000411484200010-
dc.description.lastpage111en_US
dc.description.firstpage98en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Actas de congresosen_US
dc.contributor.daisngid1487958-
dc.description.numberofpages14en_US
dc.identifier.eisbn978-973-709-514-5-
dc.utils.revisionSíen_US
dc.contributor.wosstandardWOS:Meneses, GD-
dc.date.coverdate2010en_US
dc.identifier.conferenceidevents121064-
dc.identifier.ulpgcSíen_US
dc.contributor.buulpgcBU-ECOen_US
item.fulltextCon texto completo-
item.grantfulltextopen-
crisitem.event.eventsstartdate10-06-2010-
crisitem.event.eventsenddate11-06-2010-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0001-6260-385X-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameDíaz Meneses, Gonzalo-
Colección:Actas de congresos
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