Please use this identifier to cite or link to this item:
Title: Image of the museum between visitor's needs and management commitment: museums of Gran Canaria (Spain)
Authors: Presenza Angelo
Moreno Gil, Sergio 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Turismo
Gran Canaria
Issue Date: 2009
Journal: Micro & Macro Marketing
Abstract: This contribution is part of the debate on the study of tourism experience by focusing the analysis on museums. The work offers a model for the analysis of different types of image of the museum, the overall image, the emotional image and cognitive image. The survey also aims to investigate the differences between the perception of visitors and managers of the museum. The results show that managers have the same perception of tourists with regard to general image, but they have a very different perception with regard the affective image; relative to cognitive image, perceptions are different only with respect to certain dimensions. The analysis was conducted through a direct survey of a structured questionnaire on 13 museums of the island of Gran Canaria (Spain).
ISSN: 1121-4228
Source: Micro & Macro Marketing, 2009, issue 3, pages 403-416.
Appears in Collections:Artículos
Show full item record

Page view(s)

checked on May 18, 2024

Google ScholarTM



Export metadata

Items in accedaCRIS are protected by copyright, with all rights reserved, unless otherwise indicated.