Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/75833
DC FieldValueLanguage
dc.contributor.authorPresenza Angeloen_US
dc.contributor.authorMoreno Gil, Sergioen_US
dc.date.accessioned2020-11-23T12:43:50Z-
dc.date.available2020-11-23T12:43:50Z-
dc.date.issued2009en_US
dc.identifier.issn1121-4228en_US
dc.identifier.urihttp://hdl.handle.net/10553/75833-
dc.description.abstractThis contribution is part of the debate on the study of tourism experience by focusing the analysis on museums. The work offers a model for the analysis of different types of image of the museum, the overall image, the emotional image and cognitive image. The survey also aims to investigate the differences between the perception of visitors and managers of the museum. The results show that managers have the same perception of tourists with regard to general image, but they have a very different perception with regard the affective image; relative to cognitive image, perceptions are different only with respect to certain dimensions. The analysis was conducted through a direct survey of a structured questionnaire on 13 museums of the island of Gran Canaria (Spain).en_US
dc.languageengen_US
dc.relation.ispartofMicro & Macro Marketingen_US
dc.sourceMicro & Macro Marketing, 2009, issue 3, pages 403-416.en_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject.otherTurismoen_US
dc.subject.otherMuseosen_US
dc.subject.otherGran Canariaen_US
dc.titleImage of the museum between visitor's needs and management commitment: museums of Gran Canaria (Spain)en_US
dc.identifier.doihn:doi:10.1431/30799:y:2009:i:3:p:403-416en_US
dc.description.lastpage416en_US
dc.description.firstpage403en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.utils.revisionen_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.deptGIR TIDES: Economía, medioambiente, sostenibilidad y turismo-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0001-6905-8073-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.fullNameMoreno Gil, Sergio-
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