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Title: | Types, strenghts and varieties of emotions: emotional education clues against cannabis smoking in youth | Other Titles: | Sustainability: New Challenges for Marketing and Socioeconomic Development | Authors: | Díaz Meneses, Gonzalo Beerli Palacio, María Asunción Martín Santana, Josefa Delia |
UNESCO Clasification: | 3212 Salud pública | Keywords: | Consumer behaviour Emotions Cannabis Emotional learning Social marketing |
Issue Date: | 2020 | Publisher: | Universidad Nacional de Educación a Distancia (UNED) | Conference: | 19th International Congress on Public and Nonprofit Marketing 2020 | Abstract: | The aim of this work is analysing cannabis consumption amongst youth. It explains this maladaptive phenomenon by exploring the differences between cannabis takers and non-takers to make clear what specific emotions are associated with cannabis. We demonstrate that cannabis relates to both pleasant and unpleasant emotions, but non-takers of cannabis actually exhibit a more intensively emotional state of mind, and even, in fact, display a broader variety of emotions. Finally, certain practical implications could improve emotional learning and education, as well as social marketing campaigns with emotional appeals. We also suggest future lines of research. | URI: | http://hdl.handle.net/10553/75683 | ISBN: | 978-84-09-26555-8 | Source: | Abstract book: 19th International Congress on Public and Nonprofit Marketing Sustainability: new challenges for marketing and socioeconomic development / UNED | URL: | https://www.intecca.uned.es/giccu/salidaweb/5e46670337ebc61534f37c4a/5e46673e37ebc61534f37c51/5f182502762e9429ad8e993a/paginas_contenidos/capitulo_49/seccion_49.html |
Appears in Collections: | Actas de congresos |
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