Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/75683
Campo DC Valoridioma
dc.contributor.authorDíaz Meneses, Gonzaloen_US
dc.contributor.authorBeerli Palacio, María Asunciónen_US
dc.contributor.authorMartín Santana, Josefa Deliaen_US
dc.date.accessioned2020-11-18T12:24:03Z-
dc.date.available2020-11-18T12:24:03Z-
dc.date.issued2020en_US
dc.identifier.isbn978-84-09-26555-8en_US
dc.identifier.urihttp://hdl.handle.net/10553/75683-
dc.description.abstractThe aim of this work is analysing cannabis consumption amongst youth. It explains this maladaptive phenomenon by exploring the differences between cannabis takers and non-takers to make clear what specific emotions are associated with cannabis. We demonstrate that cannabis relates to both pleasant and unpleasant emotions, but non-takers of cannabis actually exhibit a more intensively emotional state of mind, and even, in fact, display a broader variety of emotions. Finally, certain practical implications could improve emotional learning and education, as well as social marketing campaigns with emotional appeals. We also suggest future lines of research.en_US
dc.languageengen_US
dc.publisherUniversidad Nacional de Educación a Distancia (UNED)en_US
dc.sourceAbstract book: 19th International Congress on Public and Nonprofit Marketing Sustainability: new challenges for marketing and socioeconomic development / UNEDen_US
dc.subject3212 Salud públicaen_US
dc.subject.otherConsumer behaviouren_US
dc.subject.otherEmotionsen_US
dc.subject.otherCannabisen_US
dc.subject.otherEmotional learningen_US
dc.subject.otherSocial marketingen_US
dc.titleTypes, strenghts and varieties of emotions: emotional education clues against cannabis smoking in youthen_US
dc.title.alternativeSustainability: New Challenges for Marketing and Socioeconomic Developmenten_US
dc.typeinfo:eu-repo/semantics/conferenceObjecten_US
dc.typeconferenceObjecten_US
dc.relation.conference19th International Congress on Public and Nonprofit Marketing 2020en_US
dc.identifier.urlhttps://www.intecca.uned.es/giccu/salidaweb/5e46670337ebc61534f37c4a/5e46673e37ebc61534f37c51/5f182502762e9429ad8e993a/paginas_contenidos/capitulo_49/seccion_49.html-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Actas de congresosen_US
dc.utils.revisionen_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
item.grantfulltextopen-
item.fulltextCon texto completo-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0001-6260-385X-
crisitem.author.orcid0000-0003-1457-0250-
crisitem.author.orcid0000-0002-1149-2544-
crisitem.author.orcid0000-0002-7078-0271-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameDíaz Meneses, Gonzalo-
crisitem.author.fullNameBeerli Palacio, María Asunción-
crisitem.author.fullNameMartín Santana, Josefa Delia-
crisitem.event.eventsstartdate02-07-2020-
crisitem.event.eventsenddate04-07-2020-
Colección:Actas de congresos
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