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Title: Types, strenghts and varieties of emotions: emotional education clues against cannabis smoking in youth
Other Titles: Sustainability: New Challenges for Marketing and Socioeconomic Development
Authors: Díaz Meneses, Gonzalo 
Beerli Palacio, María Asunción 
Martín Santana, Josefa Delia 
UNESCO Clasification: 3212 Salud pública
Keywords: Consumer behaviour
Emotional learning
Social marketing
Issue Date: 2020
Publisher: Universidad Nacional de Educación a Distancia (UNED)
Conference: 19th International Congress on Public and Nonprofit Marketing 2020 
Abstract: The aim of this work is analysing cannabis consumption amongst youth. It explains this maladaptive phenomenon by exploring the differences between cannabis takers and non-takers to make clear what specific emotions are associated with cannabis. We demonstrate that cannabis relates to both pleasant and unpleasant emotions, but non-takers of cannabis actually exhibit a more intensively emotional state of mind, and even, in fact, display a broader variety of emotions. Finally, certain practical implications could improve emotional learning and education, as well as social marketing campaigns with emotional appeals. We also suggest future lines of research.
ISBN: 978-84-09-26555-8
Source: Abstract book: 19th International Congress on Public and Nonprofit Marketing Sustainability: new challenges for marketing and socioeconomic development / UNED
Appears in Collections:Actas de congresos
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