Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/75683
Título: Types, strenghts and varieties of emotions: emotional education clues against cannabis smoking in youth
Otros títulos: Sustainability: New Challenges for Marketing and Socioeconomic Development
Autores/as: Díaz Meneses, Gonzalo 
Beerli Palacio, María Asunción 
Martín Santana, Josefa Delia 
Clasificación UNESCO: 3212 Salud pública
Palabras clave: Consumer behaviour
Emotions
Cannabis
Emotional learning
Social marketing
Fecha de publicación: 2020
Editor/a: Universidad Nacional de Educación a Distancia (UNED) 
Conferencia: 19th International Congress on Public and Nonprofit Marketing 2020 
Resumen: The aim of this work is analysing cannabis consumption amongst youth. It explains this maladaptive phenomenon by exploring the differences between cannabis takers and non-takers to make clear what specific emotions are associated with cannabis. We demonstrate that cannabis relates to both pleasant and unpleasant emotions, but non-takers of cannabis actually exhibit a more intensively emotional state of mind, and even, in fact, display a broader variety of emotions. Finally, certain practical implications could improve emotional learning and education, as well as social marketing campaigns with emotional appeals. We also suggest future lines of research.
URI: http://hdl.handle.net/10553/75683
ISBN: 978-84-09-26555-8
Fuente: Abstract book: 19th International Congress on Public and Nonprofit Marketing Sustainability: new challenges for marketing and socioeconomic development / UNED
URL: https://www.intecca.uned.es/giccu/salidaweb/5e46670337ebc61534f37c4a/5e46673e37ebc61534f37c51/5f182502762e9429ad8e993a/paginas_contenidos/capitulo_49/seccion_49.html
Colección:Actas de congresos
miniatura
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