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Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/74244
DC FieldValueLanguage
dc.contributor.authorBeerli, Asuncióanen_US
dc.contributor.authorMartín Santana, Josefa Deliaen_US
dc.date.accessioned2020-09-03T10:49:14Z-
dc.date.available2020-09-03T10:49:14Z-
dc.date.issued1999en_US
dc.identifier.issn1064-1734en_US
dc.identifier.otherScopus-
dc.identifier.urihttp://hdl.handle.net/10553/74244-
dc.description.abstractThe aim of this research work was to design and test out an instrument for measuring advertising effectiveness in the printed media, and in particular in the daily press and so develop a fully integrated theoretical framework establishing the procedure and methodology to use for measuring the effectiveness of an advertising campaign or advertisement.en_US
dc.languageengen_US
dc.relation.ispartofJournal of Current Issues and Research in Advertisingen_US
dc.sourceJournal of Current Issues and Research in Advertising [ISSN 1064-1734], v. 21 (2), p. 11-30, (Enero 1999)en_US
dc.subject531105 Marketing (comercialización)en_US
dc.titleDesign and validation of an instrument for measuring advertising effectiveness in the printed mediaen_US
dc.typeinfo:eu-repo/semantics/Articleen_US
dc.typeArticleen_US
dc.identifier.doi10.1080/10641734.1999.10505092en_US
dc.identifier.scopus0039445679-
dc.contributor.authorscopusid9132741700-
dc.contributor.authorscopusid35792397700-
dc.identifier.eissn2164-7313-
dc.description.lastpage30en_US
dc.identifier.issue2-
dc.description.firstpage11en_US
dc.relation.volume21en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.utils.revisionSíen_US
dc.date.coverdateEnero 1999en_US
dc.identifier.ulpgcSíes
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0002-7078-0271-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameMartín Santana, Josefa Delia-
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