Preferences for sustainable mobility in natural areas: the case of Teide National Park

Abstract

We conducted a stated choice experiment with visitors to the Teide National Park (TNP), where a hypothetical park shuttle bus connecting its main points of interest was simulated. Using these data, we estimated a model focused on capturing systematic and random heterogeneity in the park visitors' preferences. We obtained visitors' willingness-to-pay (WTP) for saving time while searching for a parking space (when using cars), and also visitors' WTP for reducing the waiting time required to start the visit in the shuttle bus. Moreover, regarding the environmental impact of the visit, we obtained individuals' WTP for reducing CO2 emissions.