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Title: Donor orientation and employee attitudes and behavior in Spanish blood transfusion centers and services
Authors: Martín Santana, Josefa Delia 
Cabrera Suárez, María Katiuska 
Déniz Déniz, María de la Cruz 
UNESCO Clasification: 531104 Organización de recursos humanos
Keywords: Compromiso
Centros de transfusión de sangre
Blood transfusion centers and services
Commitment, et al
Issue Date: 2021
Project: la Orientación de Los Centros de Transfusión de Sangre Españoles Hacia Sus Principales Stakeholders Desde Una Perspectiva de Capital Social y Su Influencia en la Perfomance 
Journal: Applied Research in Quality of Life 
Abstract: This study seeks to contribute to the challenge faced by public managers in terms of knowing how to generate employees’ positive attitudes, such as satisfaction and commitment towards the organization, that would likely lead to an extra-role behavior. The results of a study carried out with 147 staff members from Spanish blood transfusion centers and services (BTCS) show that, if these public organizations develop a market orientation (MO) focused on the donor, they will enhance both directly and indirectly (through job satisfaction –JS–) the organizational commitment (OC) and ultimately the organizational citizen behavior (OCB) of their employees. The results obtained contribute to the new public management literature by clarifying whether MO is good or bad for organizational performance. Implications for public organizations in the particular context of health care services, and specifically for blood donation services, derive from these results, and future lines of research are outlined for going in depth into determinants of public sector employees’ attitudes and behavior.
ISSN: 1871-2584
DOI: 10.1007/s11482-019-09806-0
Source: Applied Research in Quality of Life [ISSN 1871-2584], n. 16, p. 1097–1121
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