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Title: Stakeholders of cultural heritage as responsible institutional tourism product management agents
Authors: Moreno-Mendoza, Héctor
Santana-Talavera, Agustín
León, Carmelo J. 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Stakeholders
Heritage management
Responsible tourism
Responsible Tourism
Issue Date: 2019
Journal: Sustainability (Switzerland) 
Abstract: Increased competition in tourist destinations and the recent economic crisis directly affect various institutions that manage cultural heritage. In the case of museums, we may need to reflect more on the challenges that stem from the new financial and social situation for their management. The long-term analysis of relationships with stakeholders is a more reliable way of achieving stability to counteract the effects of income reduction. This study involved conducting interviews with directors of four museums, one for each existing management model, contrasting with direct observation and unstructured interviews conducted in Gran Canaria, Canary Islands (Spain). The data obtained were analyzed with UCINET (a software package for analyzing social network data), to determine relationship indicators. The research suggests that stakeholder networks, as a competitive advantage in cultural institutions, play an important role in creating or improving cultural heritage products, as well as helping to develop responsible tourism.
ISSN: 2071-1050
DOI: 10.3390/su11195192
Source: Sustainability (Switzerland) [ISSN 2071-1050], v. 11 (5192)
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