Please use this identifier to cite or link to this item:
http://hdl.handle.net/10553/55416
| Title: | Managing point of purchase advertising: effectiveness in terms of recall and recognition | Authors: | Martín-Santana, Josefa D. Reinares-Lara, Pedro |
UNESCO Clasification: | 611401 Publicidad | Keywords: | Attention Memory Brand Impact Quality, et al |
Issue Date: | 2019 | Journal: | Journal of Retailing and Consumer Services | URI: | http://hdl.handle.net/10553/55416 | ISSN: | 0969-6989 | DOI: | 10.1016/j.jretconser.2019.04.004 | Source: | Journal of Retailing and Consumer Services [ISSN 0969-6989], v. 49, p. 289-296 | URL: | https://api.elsevier.com/content/abstract/scopus_id/85064076298 |
| Appears in Collections: | Artículos |
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