Please use this identifier to cite or link to this item:
http://hdl.handle.net/10553/55416
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Martín-Santana, Josefa D. | en_US |
| dc.contributor.author | Reinares-Lara, Pedro | en_US |
| dc.date.accessioned | 2019-05-17T13:04:23Z | - |
| dc.date.available | 2019-05-17T13:04:23Z | - |
| dc.date.issued | 2019 | en_US |
| dc.identifier.issn | 0969-6989 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10553/55416 | - |
| dc.language | eng | en_US |
| dc.relation.ispartof | Journal of Retailing and Consumer Services | en_US |
| dc.source | Journal of Retailing and Consumer Services [ISSN 0969-6989], v. 49, p. 289-296 | en_US |
| dc.subject | 611401 Publicidad | en_US |
| dc.subject.other | Attention | en_US |
| dc.subject.other | Memory | en_US |
| dc.subject.other | Brand | en_US |
| dc.subject.other | Impact | en_US |
| dc.subject.other | Quality | en_US |
| dc.subject.other | Clutter | en_US |
| dc.title | Managing point of purchase advertising: effectiveness in terms of recall and recognition | en_US |
| dc.type | info:eu-repo/semantics/Article | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | 10.1016/j.jretconser.2019.04.004 | en_US |
| dc.identifier.scopus | 85064076298 | - |
| dc.identifier.isi | 000468124200027 | - |
| dc.identifier.url | https://api.elsevier.com/content/abstract/scopus_id/85064076298 | - |
| dc.contributor.orcid | #NODATA# | - |
| dc.contributor.orcid | #NODATA# | - |
| dc.contributor.authorscopusid | 20434158000 | - |
| dc.contributor.authorscopusid | 18635203500 | - |
| dc.description.lastpage | 296 | en_US |
| dc.description.firstpage | 289 | en_US |
| dc.relation.volume | 49 | en_US |
| dc.investigacion | Ciencias Sociales y Jurídicas | en_US |
| dc.type2 | Artículo | en_US |
| dc.contributor.daisngid | 5201861 | - |
| dc.contributor.daisngid | 2804646 | - |
| dc.utils.revision | Sí | en_US |
| dc.contributor.wosstandard | WOS:Reinares-Lara, P | - |
| dc.contributor.wosstandard | WOS:Martin-Santana, JD | - |
| dc.date.coverdate | Julio 2019 | en_US |
| dc.identifier.ulpgc | Sí | en_US |
| dc.description.sjr | 1,338 | |
| dc.description.jcr | 4219,0 | |
| dc.description.sjrq | Q1 | |
| dc.description.jcrq | Q2 | |
| dc.description.ssci | SSCI | |
| dc.description.erihplus | ERIH PLUS | |
| item.grantfulltext | open | - |
| item.fulltext | Con texto completo | - |
| crisitem.author.dept | GIR IUCES: Dirección de Marketing, RSC y empresa familiar | - |
| crisitem.author.dept | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
| crisitem.author.dept | Departamento de Economía y Dirección de Empresas | - |
| crisitem.author.dept | GIR IUCES: Dirección de Marketing, RSC y empresa familiar | - |
| crisitem.author.dept | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
| crisitem.author.dept | Departamento de Economía y Dirección de Empresas | - |
| crisitem.author.orcid | 0000-0002-7078-0271 | - |
| crisitem.author.orcid | 0000-0002-7078-0271 | - |
| crisitem.author.parentorg | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
| crisitem.author.parentorg | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
| crisitem.author.fullName | Martín Santana, Josefa Delia | - |
| crisitem.author.fullName | Martín Santana, Josefa Delia | - |
| Appears in Collections: | Artículos | |
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