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Title: Return to tourist destination: is it reputation, after all?
Authors: Ledesma Rodríguez,Francisco 
Navarro Ibáñez,Manuel 
Pérez Rodríguez, Jorge Vicente 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Destinos turísticos
Issue Date: 2005
Publisher: 0003-6846
Journal: Applied economics (Print) 
Abstract: In this paper the hypothesis that repeated purchases in the tourism markets could be considered as a consequence of asymmetrical information problems is studied. This hypothesis is analysed with the case study of the island of Tenerife using the estimation of a count data model. It was found that the length of the stay and the information obtained from previous visits and/or relatives and friends might increase the return to a destination suggesting the presence of a reputation mechanism as proposed by Shapiro (1983). The determinants of the willingness to return were also estimated, confirming the main result.
ISSN: 0003-6846
DOI: 10.1080/00036840500293474
Source: Applied Economics[ISSN 0003-6846],v. 37, p. 2055-2065
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