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Title: | Return to tourist destination: is it reputation, after all? | Authors: | Ledesma Rodríguez,Francisco Navarro Ibáñez,Manuel Pérez Rodríguez, Jorge Vicente |
UNESCO Clasification: | 531290 Economía sectorial: turismo | Keywords: | Destinos turísticos | Issue Date: | 2005 | Publisher: | 0003-6846 | Journal: | Applied economics (Print) | Abstract: | In this paper the hypothesis that repeated purchases in the tourism markets could be considered as a consequence of asymmetrical information problems is studied. This hypothesis is analysed with the case study of the island of Tenerife using the estimation of a count data model. It was found that the length of the stay and the information obtained from previous visits and/or relatives and friends might increase the return to a destination suggesting the presence of a reputation mechanism as proposed by Shapiro (1983). The determinants of the willingness to return were also estimated, confirming the main result. | URI: | http://hdl.handle.net/10553/47042 | ISSN: | 0003-6846 | DOI: | 10.1080/00036840500293474 | Source: | Applied Economics[ISSN 0003-6846],v. 37, p. 2055-2065 |
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