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Title: There is no fuzziness when it comes to measuring service quality in national parks
Authors: Saayman, Melville
Martín Hernández, Juan Carlos 
Román García, Concepción 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: National parks
Nature-based tourism
Service quality
Tourism economics
Tourism management
Issue Date: 2016
Publisher: 1354-8166
Journal: Tourism Economics 
Conference: 5th Conference of the International-Association-for-Tourism-Economics (IATE) 
Abstract: Nature-based tourism is the leitmotiv for South African National Parks (SANParks) and Kruger National Park is an icon within the system. The mission and vision of SANParks have evolved from pure conservationism to a more recreation- and customer-oriented agent. The aim of this article is to address the issue of service quality (SQ) provided to satisfy the visitors’ needs, demands and expectations. A questionnaire with eight different dimensions and 31 SQ attributes is used to evaluate the SQ for the period April 2012 to March 2013. A method based on a fuzzy multi-criteria decision-making model is applied to dynamically evaluate the SQ in the park. Our results suggest that the SQ differs depending on which time of the year the park is visited, opening an important venue to park managers about whether a price discrimination policy could moderate this observed effect.
ISSN: 1354-8166
DOI: 10.1177/1354816616669036
Source: Tourism Economics [ISSN 1354-8166], v. 22 (6), p. 1207-1224
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