Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/44726
Title: Television food advertising to children: A global perspective
Authors: Kelly, Bridget
Halford, Jason C.G.
Boyland, Emma J.
Chapman, Kathy
Bautista-Castaño, Inmaculada 
Berg, Christina
Caroli, Margherita
Cook, Brian
Coutinho, Janine G.
Effertz, Tobias
Grammatikaki, Evangelia
Keller, Kathleen
Leung, Raymond
Manios, Yannis
Pedley, Claire
Prell, Hillevi
Raine, Kim
Recine, Elisabetta
Serra-Majem, Lluis 
Singh, Sonia
Summerbell, Carolyn
Issue Date: 2010
Publisher: 0090-0036
Journal: American Journal of Public Health 
Abstract: Objectives. We compared television food advertising to children in several countries. Methods. We undertook a collaboration among 13 research groups in Australia, Asia, Western Europe, and North and South America. Each group recorded programming for 2 weekdays and 2 weekend days between 6:00 and 22:00, for the 3 channels most watched by children, between October 2007 and March 2008. We classified food advertisements as core (nutrient dense, low in energy), noncore (high in undesirable nutrients or energy, as defined by dietary standards), or miscellaneous. We also categorized thematic content (promotional characters and premiums). Results. Food advertisements composed 11% to 29% of advertisements. Noncore foods were featured in 53% to 87% of food advertisements, and the rate of noncore food advertising was higher during children's peak viewing times. Most food advertisements containing persuasive marketing were for noncore products. Conclusions. Across all sampled countries, children were exposed to high volumes of television advertising for unhealthy foods, featuring child-oriented persuasive techniques. Because of the proven connections between food advertising, preferences, and consumption, our findings lend support to calls for regulation of food advertising during children's peak viewing times.
URI: http://hdl.handle.net/10553/44726
ISSN: 0090-0036
DOI: 10.2105/AJPH.2009.179267
Source: American Journal of Public Health[ISSN 0090-0036],v. 100, p. 1730-1736
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