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Title: A model of attitudes, beliefs, emotions and values to explain the Spanish youth street binge drinking phenomena
Authors: Beerli Palacio, María Asunción 
Martín Santana, Josefa Delia 
Díaz Meneses, Gonzalo 
Fernández Monroy, Margarita 
Galván Sánchez, Inmaculada 
UNESCO Clasification: 6309 Grupos sociales
Keywords: Jóvenes
Issue Date: 2012
Publisher: 1865-1984
Journal: International Review on Public and Nonprofit Marketing 
Abstract: This research work sets out the objective of developing and estimating a comprehensive street binge drinking model to represent the Spanish youth alcohol adoption process called "botellón". This multivariable model points out the importance of values, moreover it measures how influence values over attitudes, beliefs and emotions. The obtained results point out not only the antecedent role played by values but also the causal effect played by attitudes and contact reference group on beliefs, plus emotions on street binge drinking consumption behaviours. In addition, it is analysed how gender is an important moderating variable in this model. Finally, some practical implications are drawn regarding responsibility and hedonism values, moreover some beliefs about normality, health and social disapproval.
ISSN: 1865-1984
DOI: 10.1007/s12208-012-0088-y
Source: International Review on Public and Nonprofit Marketing[ISSN 1865-1984],v. 9, p. 181-197
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