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http://hdl.handle.net/10553/43297
| Título: | How to increase blood donation by social marketing | Autores/as: | Beerli Palacio, María Asunción Martín Santana, Josefa Delia |
Clasificación UNESCO: | 531105 Marketing (comercialización) | Palabras clave: | Marketing social Donaciones de sangre |
Fecha de publicación: | 2015 | Editor/a: | 1865-1984 | Publicación seriada: | International Review on Public and Nonprofit Marketing | Resumen: | Our aim is to study the behavior of blood donors by distinguishing donors from non-donors and within donors if they donate frequently, occasionally or have donated only once. To this end we study the determining factors in their behavior, analyzing the possible differences between segments in terms of their sociodemographic characteristics, motivations, inhibitors, and facilitators of behavior, possible incentives to donate blood and lastly their predisposition to donate. | URI: | http://hdl.handle.net/10553/43297 | ISSN: | 1865-1984 | DOI: | 10.1007/s12208-015-0133-8 | Fuente: | International Review on Public and Nonprofit Marketing[ISSN 1865-1984],v. 12, p. 253-266 |
| Colección: | Artículos |
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