Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/42416
Título: Towel reuse in hotels: Importance of normative appeal designs
Autores/as: Gossling, Stefan
Araña, Jorge E. 
Aguiar Quintana, Teresa 
Clasificación UNESCO: 531290 Economía sectorial: turismo
Palabras clave: Bed linen
Hotels
Normative appeals
Pro-environmental behaviour
Towel reuse
Fecha de publicación: 2019
Editor/a: 0261-5177
Publicación seriada: Tourism Management 
Resumen: Laundry is a major factor in hotel fresh water use. Pro-environmental appeals to encourage tourists to reuse towels and bed linen have received much attention in the literature, though findings have remained inconclusive. This paper presents the results of a large field experiment with 21,000 observations in seven hotels catering to the sun, sand & sea leisure tourism market in Gran Canaria, Spain. Findings suggest that comprehensive message designs can increase towel reuse by 6.8% and bed linen reuse by 1.2%, compared to existing in-room messages. Results also show that nationality, age, length of stay, repeat visits, temperature, and hotel standard influence participation levels. The field experiment confirms that normative appeals can trigger significant behavioural change. Evidence suggests, however, that social norm generation may be a more promising avenue to changing behaviour than norm adherence.
URI: http://hdl.handle.net/10553/42416
ISSN: 0261-5177
DOI: 10.1016/j.tourman.2018.08.027
Fuente: Tourism Management [ISSN 0261-5177], v. 70, p. 273-283
Colección:Artículos
Vista completa

Google ScholarTM

Verifica

Altmetric


Comparte



Exporta metadatos



Los elementos en ULPGC accedaCRIS están protegidos por derechos de autor con todos los derechos reservados, a menos que se indique lo contrario.