Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/42152
Title: Understanding tourists' leisure expenditure at the destination: a social network analysis
Authors: David-Negre, Tatiana 
Hernández, Juan M. 
Moreno-Gil, Sergio 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Social network analysis
Leisure activities
Core–periphery
Tourism expenditure
Portfolio of activities, et al
Issue Date: 2018
Project: Técnicas de Optimización y Modelos en Redes Complejas Para la Toma de Decisiones en Economía 
Entendiendo la Relación Entre la Imagen y Las Emociones. Comunicación de Experiencias Turístidas en El Entorno Multimedia. 
Journal: Journal of Travel and Tourism Marketing 
Abstract: The aim of this study is to identify spending patterns of tourists in relation to the leisure activities performed throughout their day-by-day stay at the destination. Using the methodology of social network analysis (SNA), a tourists-activities bipartite network was identified following a pattern known as core-periphery. The effect of this structure (including typology, number, and timing of performing the activities) on tourism expenditure is analysed using a multiple regression model, to which were added different sociodemographic variables and other variables related to travel. In order to better understand the portfolio of activities, four examples of networks are studied and visually represented. This study reveals that through SNA between tourists and activities, we can study the behaviour of tourists in a novel way.
URI: http://hdl.handle.net/10553/42152
ISSN: 1054-8408
DOI: 10.1080/10548408.2018.1447533
Source: Journal of Travel and Tourism Marketing [ISSN 1054-8408], v. 35 (7), p. 922-937
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