Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/33727
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dc.contributor.authorMoreno-Gil, Sergioen_US
dc.contributor.authorBrent Ritchie, J.R.en_US
dc.date.accessioned2018-03-08T14:34:08Z-
dc.date.available2018-03-08T14:34:08Z-
dc.date.issued2017en_US
dc.identifier.issn1750-6182en_US
dc.identifier.urihttp://hdl.handle.net/10553/33727-
dc.description.abstractPurpose: This paper aims to better understand museums’ image. The study examined the influence of visitors’ socio-demographic (gender, social class), tripographic (party group, previous experience with the museum and timing of the decision to visit the museum) and geographic characteristics (national – international visitors), on the different components and dimensions of perceived museums’ image (cognitive and affective) in a major tourism destination. Design/methodology/approach: This research focussed on museums located on Gran Canaria (Canary Islands, Spain). The population of the study included museum attendees who visited the main museums of the island (13 museums). The selection of respondents (252) was made following a systematic random sampling at the exit gate of the museums. Findings: The repeat visitors and those who plan the visit in advance were found to have a more positive museums’ image for both the cognitive and the affective components of museum image. There was also a positive influence of party group on the cognitive and affective dimensions of image, whereas families showed a less positive image. In addition, there were significant relationships between the visitors’ socio-demographic characteristics of gender, and social class, and the affective and cognitive components of image – women and higher classes achieving a better image. National visitors also showed a more positive image on both the cognitive and affective components of museum image. Six image dimensions were found and specific effects on each are discussed. Originality/value: This study adds to the growing literature on museums for a better understanding of the perceived image of this cultural product (museums) at the destination, and how it can be managed according to the profile of their publics. Additionally, it considers the different dimensions of museums’ image: quality of visitation experience, convenience and functionality, price, general appearance, museum shop and affective image.en_US
dc.languageengen_US
dc.relation.ispartofInternational Journal of Culture, Tourism, and Hospitality Researchen_US
dc.sourceInternational Journal of Culture, Tourism, and Hospitality Research[ISSN 1750-6182],v. 11, p. 534-550en_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject.otherCultural marketingen_US
dc.subject.otherExperienceen_US
dc.subject.otherImageen_US
dc.subject.otherMuseumsen_US
dc.subject.otherPersonal characteristicsen_US
dc.subject.otherSocio-demographic characteristicsen_US
dc.subject.otherTripographic characteristicsen_US
dc.titleResearch based guidelines for effective visitation management of museums’ imageen_US
dc.typeinfo:eu-repo/semantics/Articlees
dc.typeArticleen_US
dc.identifier.doi10.1108/IJCTHR-01-2017-0007
dc.identifier.scopus85035769859
dc.identifier.isi000416701100005-
dc.identifier.urlhttp://api.elsevier.com/content/abstract/scopus_id/85035769859-
dc.contributor.orcid#NODATA#en
dc.contributor.orcid#NODATA#en
dc.contributor.authorscopusid57190668738
dc.contributor.authorscopusid7403185973
dc.description.lastpage550-
dc.identifier.issue4-
dc.description.firstpage534-
dc.relation.volume11-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.source.typearen
dc.type2Artículoen_US
dc.contributor.daisngid3536733
dc.contributor.daisngid885430
dc.contributor.wosstandardWOS:Moreno-Gil, S
dc.contributor.wosstandardWOS:Ritchie, JRB
dc.date.coverdateEnero 2017
dc.identifier.ulpgces
dc.description.sjr0,339
dc.description.sjrqQ2
dc.description.esciESCI
item.fulltextSin texto completo-
item.grantfulltextnone-
crisitem.author.deptGIR TIDES: Economía, medioambiente, sostenibilidad y turismo-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0001-6905-8073-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.fullNameMoreno Gil, Sergio-
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