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Title: Developing wine tourism experiences: a discrete choice analysis using best-worst scaling data
Authors: Chiappa, Giacomo Del
Martín Hernández, Juan Carlos 
Román García, Concepción 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Best-Worst Scaling
Choice Experiments
Discrete Choice Models
Wine Tourism
Issue Date: 2022
Journal: Wine Economics and Policy 
Abstract: The aim of this research is to aid winery managers in bundling a plethora of diff erent service features to meet the wine tourists’ expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Findings show that the most important aspects that make wineries attractive are: to offer wine tastings and “tour & visits”, to provide visitors with wine specialists/tour guides and, finally, to make the surrounding area and natural environment as pleasant as possible. Furthermore, the study highlights that wine tourists’ preferences are heterogeneous.
ISSN: 2213-3968
DOI: 10.36253/wep-9946
Source: Wine Economics and Policy[ISSN 2213-3968],v. 11 (1), p. 107-126, (Enero 2022)
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