|Title:||Developing wine tourism experiences: a discrete choice analysis using best-worst scaling data||Authors:||Chiappa, Giacomo Del
Martín Hernández, Juan Carlos
Román García, Concepción
|UNESCO Clasification:||531290 Economía sectorial: turismo||Keywords:||Best-Worst Scaling
Discrete Choice Models
|Issue Date:||2022||Journal:||Wine Economics and Policy||Abstract:||The aim of this research is to aid winery managers in bundling a plethora of diff erent service features to meet the wine tourists’ expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis. Findings show that the most important aspects that make wineries attractive are: to offer wine tastings and “tour & visits”, to provide visitors with wine specialists/tour guides and, finally, to make the surrounding area and natural environment as pleasant as possible. Furthermore, the study highlights that wine tourists’ preferences are heterogeneous.||URI:||http://hdl.handle.net/10553/117882||ISSN:||2213-3968||DOI:||10.36253/wep-9946||Source:||Wine Economics and Policy[ISSN 2213-3968],v. 11 (1), p. 107-126, (Enero 2022)|
|Appears in Collections:||Artículos|
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