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http://hdl.handle.net/10553/128654
Title: | Dynamics in accommodation feature preferences: exploring the use of time series analysis of online reviews for decomposing temporal effects | Authors: | Teichert, Thorsten González Martel, Cristian Hernández Guerra, Juan María Schweiggart, Nadja |
UNESCO Clasification: | 5302 Econometría 531290 Economía sectorial: turismo |
Keywords: | Accommodation Features Seasonality Sharing Economy Text Mining Time Series Analysis |
Issue Date: | 2023 | Journal: | International Journal of Contemporary Hospitality Management | Abstract: | Purpose: This study aims to explore the use of time series analyses to examine changes in travelers’ preferences in accommodation features by disentangling seasonal, trend and the COVID-19 pandemic’s once-off disruptive effects. Design/methodology/approach: Longitudinal data are retrieved by online traveler reviews (n = 519,200) from the Canary Islands, Spain, over a period of seven years (2015 to 2022). A time series analysis decomposes the seasonal, trend and disruptive effects of six prominent accommodation features (view, terrace, pool, shop, location and room). Findings: Single accommodation features reveal different seasonal patterns. Trend analyses indicate long-term trend effects and short-term disruption effects caused by Covid-19. In contrast, no long-term effect of the pandemic was found. Practical implications: The findings stress the need to address seasonality at the single accommodation feature level. Beyond targeting specific features at different guest groups, new approaches could allow dynamic price optimization. Real-time insight can be used for the targeted marketing of platform providers and accommodation owners. Originality/value: A novel application of a time series perspective reveals trends and seasonal changes in travelers’ accommodation feature preferences. The findings help better address travelers’ needs in P2P offerings. | URI: | http://hdl.handle.net/10553/128654 | ISSN: | 0959-6119 | DOI: | 10.1108/IJCHM-03-2023-0279 | Source: | International Journal of Contemporary Hospitality Management[ISSN 0959-6119], (Enero 2023) |
Appears in Collections: | Artículos |
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