AFPCorp: a corpus of advertisements for financial products

Abstract

This article presents the AFPCor, a corpus of advertisements for financial products compiled in order to facilitate the study of discourse used in this text type. AFPCor comprises thirty press ads in this sector from the UK and a further 30 from Spain, sourced over a similar period of time which, by its very (bilingual/bi-cultural) nature, enables comparative work between the two languages and cultures involved (British English and Castilian Spanish) to be carried out. Future plans for expansion include one phase in 2011 covering press ads within the same product sector and medium, to facilitate diachronic studies, and a further collection of TV adverts for the same product type, in order to study differences in discourse produced by a change in media.