Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/77514
Título: Factors influencing the adoption of information technology in the hotel industry: an analysis in a developing country
Autores/as: Ezzaouia, Imane 
Bulchand Gidumal, Jacques 
Clasificación UNESCO: 531290 Economía sectorial: turismo
Palabras clave: Information technology
Adoption factors
Hotel industry
Developing countries
Fecha de publicación: 2020
Publicación seriada: Tourism Management Perspectives 
Resumen: This study investigates the factors influencing the adoption of information technology (IT) in the hotel industry, specifically in Morocco, a developing country. Our research model incorporates the following four constructs: organizational characteristics, individual characteristics, perceived benefits, and external factors. For this aim, a questionnaire was developed and sent to the general managers of hotels in Morocco to collect data and verify the research hypotheses. A sample size of 233 hotels and riads was used. The hypotheses were tested using a partial least squares approach. The results of the analysis reveal that external factors (i.e., competitive pressure, customer pressure, supplier pressure, and government support) have the strongest effects on the adoption of IT, the individual characteristics and the benefits that hotel managers perceive they will get from IT adoption are also important, while the organizational characteristics have no significant impact. The theoretical and managerial implications of these results are discussed.
URI: http://hdl.handle.net/10553/77514
ISSN: 2211-9736
DOI: 10.1016/j.tmp.2020.100675
Fuente: Tourism Management Perspectives [2211-9736], n. 34
Colección:Artículos
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