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Title: The role of tour-operators as intermediaries of tourists' preferences for corporate social responsibility
Authors: Araña Padilla, Jorge 
León González, Carmelo Javier 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: CSR
Discrete Choice Experiments
Tourists' Preferences
Issue Date: 2020
Project: Desarrollo de Métidos de Valoración Económica de Políticas Públicas, Aplicaciones Al Cambio Climático y A Los Bienes Ambientales en El Turismo 
Journal: International Journal of Tourism Research 
Abstract: This paper investigates the potential gap in Tour Operators (TOs) assessments of tourists' preferences for Corporate Social Responsibility (CSR) in tourism. It utilizes discrete choice experiments to assess both tourists and TOs preferences. Results show that TOs understand tourists' average preferences for CSR policies but fail to predict the heterogeneity of preferences. Three market segments were found, with different preferences, socio-economic backgrounds, spending levels, and source regions. The results can help explain the lag of tourism companies in undertaking some of the CSR policies that might be of interest to tourists, and might assist the development of more sustainable tourism.
ISSN: 1099-2340
DOI: 10.1002/jtr.2418
Source: International Journal of Tourism Research [ISSN 1099-2340], v. 23(4), p. 465-477
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