Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/76454
Title: The role of tour-operators as intermediaries of tourists' preferences for corporate social responsibility
Authors: Araña Padilla, Jorge 
León González, Carmelo Javier 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: CSR
Discrete Choice Experiments
Tour-Operators
Tourism
Tourists' Preferences
Issue Date: 2020
Project: Desarrollo de Métidos de Valoración Económica de Políticas Públicas, Aplicaciones Al Cambio Climático y A Los Bienes Ambientales en El Turismo 
Journal: International Journal of Tourism Research 
Abstract: This paper investigates the potential gap in Tour Operators (TOs) assessments of tourists' preferences for Corporate Social Responsibility (CSR) in tourism. It utilizes discrete choice experiments to assess both tourists and TOs preferences. Results show that TOs understand tourists' average preferences for CSR policies but fail to predict the heterogeneity of preferences. Three market segments were found, with different preferences, socio-economic backgrounds, spending levels, and source regions. The results can help explain the lag of tourism companies in undertaking some of the CSR policies that might be of interest to tourists, and might assist the development of more sustainable tourism.
URI: http://hdl.handle.net/10553/76454
ISSN: 1099-2340
DOI: 10.1002/jtr.2418
Source: International Journal of Tourism Research [ISSN 1099-2340], v. 23(4), p. 465-477
Appears in Collections:Artículos
Show full item record

SCOPUSTM   
Citations

3
checked on Nov 27, 2022

Page view(s)

82
checked on Sep 10, 2022

Google ScholarTM

Check

Altmetric


Share



Export metadata



Items in accedaCRIS are protected by copyright, with all rights reserved, unless otherwise indicated.