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Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/75962
DC FieldValueLanguage
dc.contributor.authorDíaz Meneses, Gonzaloen_US
dc.date.accessioned2020-11-25T12:50:37Z-
dc.date.available2020-11-25T12:50:37Z-
dc.date.issued2010en_US
dc.identifier.issn0148-2963en_US
dc.identifier.otherWoS-
dc.identifier.urihttp://hdl.handle.net/10553/75962-
dc.description.abstractThis paper deals with emotions in order to demonstrate that recycling behavior is associated more with positive emotions than with cognitions. The resulting model displays a marked contrast to the classic cognitive paradigm in the sense that this perspective highlights the idea that consumers act on the basis of their affective reactions, with cognitive factors playing a minor role. In addition, showing alternative routes to achieve both recycling involvement and behavior depending on both the emotional and cognitive characteristics of individuals within the hedonic process. (C) 2009 Elsevier Inc. All rights reserved.en_US
dc.languageengen_US
dc.relation.ispartofJournal of Business Researchen_US
dc.sourceJournal Of Business Research[ISSN 0148-2963],v. 63 (2), p. 104-110, (Febrero 2010)en_US
dc.subject.otherBehavioren_US
dc.subject.otherSocial Marketingen_US
dc.subject.otherRecyclingen_US
dc.subject.otherFear Appealen_US
dc.subject.otherEmotionsen_US
dc.titleRefuting fear in heuristics and in recycling promotionen_US
dc.typeinfo:eu-repo/semantics/Articleen_US
dc.typeArticleen_US
dc.relation.conference1st World Social Marketing Conference
dc.identifier.doi10.1016/j.jbusres.2009.02.002en_US
dc.identifier.scopus75349097659-
dc.identifier.isi000275133000003-
dc.contributor.authorscopusid9132741600-
dc.description.lastpage110en_US
dc.identifier.issue2-
dc.description.firstpage104en_US
dc.relation.volume63en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.contributor.daisngid1487958-
dc.description.numberofpages7en_US
dc.utils.revisionSíen_US
dc.contributor.wosstandardWOS:Meneses, GD-
dc.date.coverdateFebrero 2010en_US
dc.identifier.conferenceidevents120703-
dc.identifier.ulpgcSíen_US
dc.contributor.buulpgcBU-ECOen_US
dc.description.jcr1,773
dc.description.jcrqQ2
dc.description.ssciSSCI
dc.description.erihplusERIH PLUS
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.event.eventsstartdate29-09-2008-
crisitem.event.eventsenddate30-09-2008-
crisitem.author.deptGIR IUCES: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0001-6260-385X-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameDíaz Meneses, Gonzalo-
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