Exploitation of the DataWarehouse in the hotels services: A proposal of client orientation

Abstract

The tourist business are seeing their work conditioned by the changes and transformations that are derived from the global environment in which they operate. Facing this new situation, it is necessary that they consider changes in the business methods and substitute the focus of management by process with the management orientated to the client. For this, they should focus on a strategy of integration of the information which permits them to join the client to the Value Chain of the Business. With this strategy, they could make use of all the potential of tools like DataWarehouse and Customer Relationship Management, to obtain knowledge of the clients and services adapted to the demand.