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Title: Exploitation of the DataWarehouse in the hotels services: A proposal of client orientation
Authors: Berriel, Rosario
Gil Padilla, Antonia María 
Sánchez, Isabel
Calvo, Margarita
González, Zenona
UNESCO Clasification: 5311 Organización y dirección de empresas
Keywords: Customer Relationship Management
Integration of Information
Orientation to the Customers
Issue Date: 2003
Publisher: ICEIS
Conference: 5th International Conference on Enterprise Information Systems, ICEIS 2003 
Abstract: The tourist business are seeing their work conditioned by the changes and transformations that are derived from the global environment in which they operate. Facing this new situation, it is necessary that they consider changes in the business methods and substitute the focus of management by process with the management orientated to the client. For this, they should focus on a strategy of integration of the information which permits them to join the client to the Value Chain of the Business. With this strategy, they could make use of all the potential of tools like DataWarehouse and Customer Relationship Management, to obtain knowledge of the clients and services adapted to the demand.
ISBN: 9729881618
Source: ICEIS 2003 - Proceedings of the 5th International Conference on Enterprise Information Systems,v. 1, p. 460-463, (Enero 2003)
Appears in Collections:Actas de congresos
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