Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/74036
Title: Impact of image and satisfaction on marketing innovation
Authors: Zuñiga-Collazos, Alexander
Castillo-Palacio, Marysol
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Colombia
Customer Satisfaction
Image
Marketing Innovation
Tourism Innovation
Issue Date: 2016
Journal: Journal of Technology Management and Innovation 
Abstract: Colombia is a country that has achieved significant tourism growth in recent years. However, both research and empirical evidence about its tourism development is very limited. Marketing innovation in tourism enterprises is one of the keys to this country maintaining positive tourism development. This empirical study analyzed marketing innovation in 364 of Colombia´s tourism companies. The findings show that “satisfaction” in terms of application of innovative marketing strategies that improve customer satisfaction and “image” in terms of application of innovative marketing strategies that help to improve image of company´s products and services have a significant relationship with marketing innovation of Colombia´s tourist enterprises.
URI: http://hdl.handle.net/10553/74036
DOI: 10.4067/S0718-27242016000200007
Source: Journal of Technology Management and Innovation [EISSN 0718-2724],v. 11 (2), p. 70-75, (Enero 2016)
Appears in Collections:Artículos
Thumbnail
PDF
Adobe PDF (87,91 kB)
Show full item record

SCOPUSTM   
Citations

5
checked on Sep 20, 2020

Page view(s)

24
checked on Sep 20, 2020

Download(s)

15
checked on Sep 20, 2020

Google ScholarTM

Check

Altmetric


Share



Export metadata



Items in accedaCRIS are protected by copyright, with all rights reserved, unless otherwise indicated.