Identificador persistente para citar o vincular este elemento:
http://hdl.handle.net/10553/73872
Título: | Heritage interpretation, place branding and experiential marketing in the destination management of geotourism sites | Autores/as: | Hart, Margaret | Clasificación UNESCO: | 531290 Economía sectorial: turismo 5701 Lingüística aplicada |
Palabras clave: | Heritage Interpretation Interpretive Planning Experiential Marketing Destination Marketing Responsible Geotourism, et al. |
Fecha de publicación: | 2015 | Publicación seriada: | Translation Spaces(Netherland) | Resumen: | In these competitive times for tourism marketing, "place branding" has become an essential element of a tourist destination's success, an element of market differentiation with respect to rival tourist areas. Place branding captures the attention of potential tourists using experiential marketing; it creates destination loyalty using techniques such as heritage interpretation to create unique and memorable experiences for visitors. A memorable tourism experience may produce repeat visits and word-of-mouth or active social web promotion of the destination. Heritage interpretation communicates information to visitors and tourists about the sites and destinations they visit. An interpretive plan specifies exactly how heritage interpretation will be used to communicate with potential visitors using oral, written and digitally communicated language. A well-constructed plan is necessary in order to generate tourist income responsibly and sustainably for local communities. This article examines the value-added roles heritage interpretation and interpretive planning play in experiential marketing and in destination management as a whole. It looks at interpretation at the personal on-site level and as used on the internet. The goal of place branding is to allow communities to function as their own destination management organizations and to exert control over their most valuable economic resources, their intangible heritage: landscape, ecosystem, and traditional way of life. The general framework considered is responsible geotourism, designed to improve the quality of life for the host and the quality of experience for the tourist. | URI: | http://hdl.handle.net/10553/73872 | ISSN: | 2211-3711 | DOI: | 10.1075/ts.4.2.06rob | Fuente: | Translation Spaces [ISSN 2211-3711], v. 4 (2), p. 289-309 |
Colección: | Artículos |
Citas de WEB OF SCIENCETM
Citations
12
actualizado el 24-nov-2024
Visitas
80
actualizado el 21-sep-2024
Google ScholarTM
Verifica
Altmetric
Comparte
Exporta metadatos
Los elementos en ULPGC accedaCRIS están protegidos por derechos de autor con todos los derechos reservados, a menos que se indique lo contrario.