Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/73872
DC FieldValueLanguage
dc.contributor.authorHart, Margareten_US
dc.date.accessioned2020-07-30T15:14:32Z-
dc.date.available2020-07-30T15:14:32Z-
dc.date.issued2015en_US
dc.identifier.issn2211-3711en_US
dc.identifier.otherWoS-
dc.identifier.urihttp://hdl.handle.net/10553/73872-
dc.description.abstractIn these competitive times for tourism marketing, "place branding" has become an essential element of a tourist destination's success, an element of market differentiation with respect to rival tourist areas. Place branding captures the attention of potential tourists using experiential marketing; it creates destination loyalty using techniques such as heritage interpretation to create unique and memorable experiences for visitors. A memorable tourism experience may produce repeat visits and word-of-mouth or active social web promotion of the destination. Heritage interpretation communicates information to visitors and tourists about the sites and destinations they visit. An interpretive plan specifies exactly how heritage interpretation will be used to communicate with potential visitors using oral, written and digitally communicated language. A well-constructed plan is necessary in order to generate tourist income responsibly and sustainably for local communities. This article examines the value-added roles heritage interpretation and interpretive planning play in experiential marketing and in destination management as a whole. It looks at interpretation at the personal on-site level and as used on the internet. The goal of place branding is to allow communities to function as their own destination management organizations and to exert control over their most valuable economic resources, their intangible heritage: landscape, ecosystem, and traditional way of life. The general framework considered is responsible geotourism, designed to improve the quality of life for the host and the quality of experience for the tourist.en_US
dc.languageengen_US
dc.relation.ispartofTranslation Spaces(Netherland)en_US
dc.sourceTranslation Spaces [ISSN 2211-3711], v. 4 (2), p. 289-309en_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject5701 Lingüística aplicadaen_US
dc.subject.otherHeritage Interpretationen_US
dc.subject.otherInterpretive Planningen_US
dc.subject.otherExperiential Marketingen_US
dc.subject.otherDestination Marketingen_US
dc.subject.otherResponsible Geotourismen_US
dc.subject.otherPlace Brandingen_US
dc.subject.otherIntangible Heritageen_US
dc.subject.otherTransaction Governance Capacityen_US
dc.titleHeritage interpretation, place branding and experiential marketing in the destination management of geotourism sitesen_US
dc.typeinfo:eu-repo/semantics/Articleen_US
dc.typeArticleen_US
dc.identifier.doi10.1075/ts.4.2.06roben_US
dc.identifier.isi000374244000005-
dc.identifier.eissn2211-372X-
dc.description.lastpage309en_US
dc.identifier.issue2-
dc.description.firstpage289en_US
dc.relation.volume4en_US
dc.investigacionArtes y Humanidadesen_US
dc.type2Artículoen_US
dc.contributor.daisngid11790140-
dc.description.numberofpages21en_US
dc.utils.revisionen_US
dc.contributor.wosstandardWOS:Robertson, MH-
dc.date.coverdate2015en_US
dc.identifier.ulpgces
dc.description.esciESCI
dc.description.erihplusERIH PLUS
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.fullNameHart Robertson, Margaret Jean-
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