Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/71895
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dc.contributor.authorRodríguez, Clara M.Camposen_US
dc.contributor.authorPeñate, Dolores R.Santosen_US
dc.contributor.authorPérez, José A.Morenoen_US
dc.date.accessioned2020-05-01T10:49:59Z-
dc.date.available2020-05-01T10:49:59Z-
dc.date.issued2011en_US
dc.identifier.otherScopus-
dc.identifier.urihttp://hdl.handle.net/10553/71895-
dc.description.abstractIn this paper we consider a location problem where two firms enter the market sequentially, competing for capturing customers located at a finite set of points, to which the competitors offer a product or service. The existing demand is satisfied by the rival firms according to the proximity between clients and facilities. In this model, where the object of competition is the market share and the only customer decision criterion is the distance from clients to the supplier of goods or services, the only relevant decision variable is the location of facilities. A version of the leaderfollower model is considered. The problem is to determine optimal strategies for each firm, the leader and the follower, which make decisions sequentially in order to achieve certain objectives. The proposed formulation incorporates a distance threshold that represents the minimum difference between the distances client-leader and client-follower that provides a change in the consumer preference. The objective of the follower, when the location of the leader is known, is to maximize its captured demand or market share. The optimization problem of the leader is to minimize the maximum market share that the follower would capture.en_US
dc.languagespaen_US
dc.relation.ispartofRectaen_US
dc.sourceRecta[EISSN 1575-605X],v. 12 (1), p. 69-84, (Diciembre 2011)en_US
dc.subject5311 Organización y dirección de empresasen_US
dc.subject.otherCompetitive Locationen_US
dc.subject.otherLeader-Follower Problemen_US
dc.subject.otherPreference Thresholden_US
dc.subject.otherLocalización competitivaen_US
dc.titleCompetencia espacial por cuotas de mercado: El problema del líder-seguidor mediante programación linealen_US
dc.typeinfo:eu-repo/semantics/Articleen_US
dc.typeArticleen_US
dc.identifier.scopus84858738022-
dc.contributor.authorscopusid6505993221-
dc.contributor.authorscopusid55122969500-
dc.contributor.authorscopusid6603409673-
dc.identifier.eissn1575-605X-
dc.description.lastpage84en_US
dc.identifier.issue1-
dc.description.firstpage69en_US
dc.relation.volume12en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.utils.revisionNoen_US
dc.date.coverdateDiciembre 2011en_US
dc.identifier.ulpgces
item.grantfulltextopen-
item.fulltextCon texto completo-
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