Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/70660
DC FieldValueLanguage
dc.contributor.authorMuela-Molina, Claraen_US
dc.contributor.authorMartín Santana, Josefa Deliaen_US
dc.contributor.authorReinares Lara,Eva Marinaen_US
dc.date.accessioned2020-03-05T10:08:06Z-
dc.date.available2020-03-05T10:08:06Z-
dc.date.issued2020en_US
dc.identifier.issn1464-8849en_US
dc.identifier.urihttp://hdl.handle.net/10553/70660-
dc.description.abstractThis exploratory investigation studies the presence of journalists as advertising endorsers in news or talk radio stations when a mention or testimonial is embedded within programme, the characteristics of these advertisements, and the degree of their involvement with the message and the product and brand. The research analysed all programming contents from a sample of national stations, focusing on type, subject and length of endorsement, role of endorser, and frequency of brand mention and call to action. The results show that many cases do not respect the codes of conduct of the sector and bypass the distinction between editorial and commercial contents.en_US
dc.languageengen_US
dc.relation.ispartofJournalismen_US
dc.sourceJournalism [ISSN 1464-8849], v. 21(12), p. 1-19en_US
dc.subject531101 Publicidaden_US
dc.subject.otherAdvertisingen_US
dc.subject.otherEndorseren_US
dc.subject.otherEthicsen_US
dc.subject.otherJournalisten_US
dc.subject.otherRadioen_US
dc.titleJournalists as radio advertising endorsers in news or talk radio stationsen_US
dc.typeinfo:eu-repo/semantics/articleen_US
dc.typeArticleen_US
dc.identifier.doi10.1177/1464884917753785en_US
dc.description.firstpage146488491775378en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.utils.revisionen_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
dc.description.sjr1,565
dc.description.jcr4,436
dc.description.sjrqQ1
dc.description.jcrqQ1
dc.description.ssciSSCI
dc.description.erihplusERIH PLUS
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.deptGIR IUCTC: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0002-7078-0271-
crisitem.author.parentorgIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.fullNameMartín Santana, Josefa Delia-
crisitem.author.fullNameReinares Lara,Eva Marina-
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