Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/70660
Título: Journalists as radio advertising endorsers in news or talk radio stations
Autores/as: Muela-Molina, Clara
Martín Santana, Josefa Delia 
Reinares Lara,Eva Marina 
Clasificación UNESCO: 531101 Publicidad
Palabras clave: Advertising
Endorser
Ethics
Journalist
Radio
Fecha de publicación: 2020
Publicación seriada: Journalism 
Resumen: This exploratory investigation studies the presence of journalists as advertising endorsers in news or talk radio stations when a mention or testimonial is embedded within programme, the characteristics of these advertisements, and the degree of their involvement with the message and the product and brand. The research analysed all programming contents from a sample of national stations, focusing on type, subject and length of endorsement, role of endorser, and frequency of brand mention and call to action. The results show that many cases do not respect the codes of conduct of the sector and bypass the distinction between editorial and commercial contents.
URI: http://hdl.handle.net/10553/70660
ISSN: 1464-8849
DOI: 10.1177/1464884917753785
Fuente: Journalism [ISSN 1464-8849], v. 21(12), p. 1-19
Colección:Artículos
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